Mah Ze Dahr Bakery by Umber Ahmad will take you on a delectable journey of mystery and desire. Under the direction of J’aime Cohen, the brand’s Creative Director, I helped open Mah Ze Dahr’s second location in Arlington, Virginia and assisted in the lead up to the opening of their third location at Brookfield Place in downtown Manhattan. I designed window decals, in-store signage, invitations, seasonal packaging, customer manuals and employee appreciation cards.